Laws of Software Engineering · Framework
Framework
Jobs To Be Done
People do not buy products. They hire products to do a job. Understand the job.
How to use it. For any product decision, ask "what job is this being hired to do?". The job is usually broader than the category. Netflix competes with sleep as well as with cinema. The framing changes who the competitors are and which features actually matter.
How it gets misused. Reduced to a template. "When I [situation], I want to [motivation], so I can [outcome]" is a useful sentence. The framework is the discipline of seeing your product through the customer's job.
Related
- Saying Outcome over Output Build to change something in the world, not to ship a feature.
- Pattern The Innovator's Dilemma Successful companies fail at disruptive innovation precisely because they listen to their best customers and protect their existing business.
- Pattern Build-Measure-Learn Build the smallest thing that tests your idea. Measure what happens. Learn what to do next.
Clusters
- The Lean Product cluster - How to build the right thing.