Laws of Software Engineering · Pattern
Pattern
Crossing the Chasm
There is a gap between early adopters of a new technology and the mainstream market. Most new products die in it.
How to use it. What sold to early adopters will not sell to the mainstream. Early adopters tolerate rough edges for the promise. The mainstream wants whole products, reference customers, and a clear return on investment. Plan a different way of selling for each side of the chasm.
How it gets misused. Applied to all technology. The chasm exists for discontinuous innovations, which require users to change their behaviour. Incremental products do not face it. The first question is which kind your product is.
Related
-
Pattern
Hype Cycle / Amara's Law
We overestimate how much a new technology will change things in the short term. We underestimate how much it will change things in the long term.
- Pattern The Innovator's Dilemma Successful companies fail at disruptive innovation precisely because they listen to their best customers and protect their existing business.
- Saying The Future Is Already Here (Gibson) The future is already here. It is just not evenly distributed.
Clusters
- The Adoption cluster - Why technology arrives unevenly, and what to do about it.