The Adoption cluster
Why technology arrives unevenly, and what to do about it.
Why these together
Amara explains timing, Moore explains market gaps, and Gibson explains why adoption is uneven from place to place. Christensen adds the blind spot incumbents have, and Lindy adds the default assumption that boring technology wins. Read them together before any technology adoption decision.
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Pattern Hype Cycle / Amara's Law We overestimate how much a new technology will change things in the short term. We underestimate how much it will change things in the long term.
- Pattern Crossing the Chasm There is a gap between early adopters of a new technology and the mainstream market. Most new products die in it.
- Saying The Future Is Already Here (Gibson) The future is already here. It is just not evenly distributed.
- Pattern The Innovator's Dilemma Successful companies fail at disruptive innovation precisely because they listen to their best customers and protect their existing business.
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Pattern The Lindy Effect The longer something has been around, the longer it is likely to stay around.